Two weeks ago, Kanye West and Lil Pump dropped the video for their latest single, “I Love It.” The catchy song has been blowing up wherever it can be streamed, and the video was viewed 76 million times in the first week. But the real magic lies in all of the parody videos that popped up within 24 hours of its release.
The video was co-directed by Kanye West and Spike Jonze, and even features West wearing those sandals in the “Japanese way,” and features the two rappers making their way down a hallway in a pretty humorous manner.
But the magic surrounding the video is in the parodies that soon followed from the #ILoveItChallenge. The Late Late Show with James Corden had their own with Corden navigating the hallway with Reggie Watts. While they changed the lyrics to a more family friendly sound, that video has near four million views on its own.
Where Corden had star power behind his video, the best “on a budget” parody came from BeDa TV via an artist called Nasty Guy. With what appears to be almost no budget, the video has its own lyrics, the two guys featured can actually rap decently, and it could be up there with the fake Yeezus holiday album that dropped a couple of years ago.
Of course, West and Pump are definitely laughing no matter who parodies the video, because the track is a definite hit for both of the artists. The video now has over 100 million views and climbing.
While West hasn’t made mention of any live performances or tour plans for this year, you can stream his latest releases Ye and Kids See Ghosts with Kid Cudi on all platforms, or purchase both from digital storefronts. Lil Pump is embarking on the Harverd Dropout Tour starting September 28 in Denver at The Filmore Auditorium, and ending December 9 in Helsinki at Black Box. His entire tour schedule can be found here.
Image Credits: Photo Courtesy of Warner Bros. Records.