Japan’s CHAI may have been called cute in the past but their preferred idea is to be called punk, in line with their latest release PUNK and more falling into the idea that it means a strong sense of self. From it they have released plenty of solid pop tunes, but their latest video for the song “Curly Adventure” should stick in your head after you see it.
The animated video is definitely memorable, looking like something that could become its own animated show. The music of course is pop fueled funk and disco that should make anyone who hears it start nodding their head to the catchy sounds. While the video is an adventure on its own, the song is adventuresome in terms of the stylized vocals and the employment of heavy instrumentation from the four piece.
You can stream the video above or on YouTube, you can purchase PUNK in all digital shops or directly from Burger Records. CHAI is on tour tonight at Rickshaw Stop in San Francisco, CA until July 19 through July 21 in Chicago for Pitchfork Festival. A complete listing of their tour dates can be found here.
Image Credits: Photo Courtesy of Artist.