Depending on what you’re normally listening to, there’s a chance that you won’t know the music of Kyle Craft. The Portland artist has definitely made his rounds over the years, but with his new album Showboat Honey coming in the middle of July, his new single and video for “2 Ugly 4 NY” is definitely something you need to experience.
The video, featuring Craft dressed as the grim reaper has him playing acoustic all over the city, yet the best moments are when he plays on the back of a motorcycle. The song, falls in line with the mixture of Southern charm rock and glam that Craft has become known for, though it definitely sounds like he’s taking a step in a new direction that could offer him to a wider audience.
The video can be streamed above or on YouTube, the song is available for purchase in all online music stores, and his new album Showboat Honey is available for pre-order directly from Sub-Pop ahead of its July 12 release. Kyle Craft is performing at Music Millennium in Portland,OR on July 10 and at Easy Street in Seattle, WA on July 12.
Image Credits: Photo by Peter Karaviaw.