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The Big Day Doesn’t Measure Up


For a good while, many of us have been fans of the hip hop that Chance The Rapper makes. His last release Coloring Book will possibly always be one of our favorite releases, while it proves that independent artists can typically shine brighter than anything done on a major label. With that said, on what he’s calling his “debut album,” Chance The Rapper doesn’t give us the immediacy we’ve become used to in hip hop and in music in general, making us scratch our heads on who The Big Day is for.

We’re essentially ignoring what others perceive this album to be like a celebration of his wedding, or something else like love of family. Because that’s not really what we’re talking about. Hip hop music for the past decade or so has had an immediacy that comes in the opening track, or at least in the second song. The production on the album is top notch, though it’s also super clean without any of the roughed up edges we’ve gotten from rap for the past couple of years, where some humanity peers through, or at least some heart. In fact it’s rather sterile and that big beat drop doesn’t come for quite a while.

With that, the songs we found ourselves digging of the twenty-two began with “Hot Shower,” though it’s also not a banger by any means. “Let’s Go On The Run” has plenty of feeling, and it does have that bounce that we were looking for. The rhymes on it have an intensity that shows Chance’s stronger side while the stride of the song stays with you complete with catchy backing vocals. While “Ballin Flossin” has about as up as hip hop can get in how it’s paced, and “Get A Bag” keeps the fires burning in the catchy department, it’s the closer “Zanies and Fools” that gives you the most forward sounds of the release. The song sounds like it’s coming from deep down, and the emotion in the notes plays through from beginning to end. Chance spits fast behind a cluster of percussion and a choral vocal behind him, offering one of the best songs from the album.

The Big Day is available for purchase on multiple formats and in multiple bundles directly from Chance The Rapper, it can be purchased in all digital music stores and streamed on all streaming sites. Chance The Rapper will be on tour beginning September 14 at Chase Center in San Francisco, CA until November 10 at Miami Beach Pop Festival in Miami, FL. His complete tour schedule can be accessed here

Image Credits: Photo by Nolis Anderson.



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