If the spectrum of bands coming out of Texas is any indicator, then the rest of the globe should ready themselves for the wave of top notch artistry coming out of the South. In our quest to find and locate new talent, we’ve come across a ton of bands from the Lone Star State that show promise and a future in the music industry. While we debuted the new Golden Ring EP from indie rock four piece Velveteen Echo, we didn’t dig deep enough into its indie graces. The songs felt carefully crafted and without compromise. Now with the release out in the world, the band is releasing their video for the song “Nuclear Family” whose message should resonate with whoever sees it.
The concept of the video is “to show leaving one life and joining another chosen family,” says singer and guitarist Lauren Massa. The wooded area that surrounds the band who are all wearing similar colored attire. In the least cult-like way, they exchange what could or could not be taken as ritualistic exercises. Comical in some ways and bizarre in others, the Kristin Massa directed video shows a lighter side to a band that shouldn’t be taken lightly musically.
The video is available to view above, and the band’s new EP Golden Ring can be streamed on all platforms or purchased digitally in all outlets. The band is set to perform in Houston, TX at Satellite Bar on November 23 for their EP release party.
Image Credits: Photo by Kristin Massa.