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Sweet Spirit Inks to Merge & Drops New Song

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Austin’s Sweet Spirit have always had the ability to bring the excitement of power pop to the stage. Killers in the live music realm, the six piece featuring members of A Giant Dog have just signed a deal with Merge Records and dropped a new single “Behold,” and it’s definitely a sound to be in awe of.

The song has all the trappings of what makes the band so endearing. Mixing live instruments with synths, the band’s brand of pop feels like that of another era when bands went and made their music. No team of producers here, just straightforward tones and melodies that create a sound that’s infectious and hard not to love. The opening notes between guitar and drums pull you in before the vocals come in and add a sultry touch that almost whispers positive words. The bridge, the chorus and the song entirely beacons a new world of pop where pure artistry is rewarded.

“Behold” can be streamed above or on all streaming platforms. It’s also available to purchase in digital outlets via Merge Records. Sweet Spirit will be performing at Y’all Fest in Austin, TX on March 20.

Image Credits: Photo by Roger Ho.

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David Garrick

David Garrick has spent the last five years interviewing some of the most intriguing and engaging artists performing today. Everyone from Angel Olsen to Phoebe Bridgers, Wire to Yo La Tengo, Snail Mail to Soccer Mommy, Ghost to First Aid Kit, The Breeders to Protomartyr, and many more. He's a giant fan of music of pretty much any genre; but especially to the underdogs. He's been known to see more concerts in a week than many people will see in a year.

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