Austin’s Sweet Spirit have always had the ability to bring the excitement of power pop to the stage. Killers in the live music realm, the six piece featuring members of A Giant Dog have just signed a deal with Merge Records and dropped a new single “Behold,” and it’s definitely a sound to be in awe of.
The song has all the trappings of what makes the band so endearing. Mixing live instruments with synths, the band’s brand of pop feels like that of another era when bands went and made their music. No team of producers here, just straightforward tones and melodies that create a sound that’s infectious and hard not to love. The opening notes between guitar and drums pull you in before the vocals come in and add a sultry touch that almost whispers positive words. The bridge, the chorus and the song entirely beacons a new world of pop where pure artistry is rewarded.
“Behold” can be streamed above or on all streaming platforms. It’s also available to purchase in digital outlets via Merge Records. Sweet Spirit will be performing at Y’all Fest in Austin, TX on March 20.
Image Credits: Photo by Roger Ho.