English icons New Order have enjoyed the tag of icons for a good while. Though the band is typically active in every decade, their first new single “Be A Rebel” offered up much of the electro-pop touches that had them win hearts throughout the nineties. Now they’ve released a new video for the single and it’s definitely in a league of its own.

Playing out much like a fashion ad, the video has the look of a campaign by Gucci more than a typical music video. With varying characters in rooms of isolation or interacting with various props, the overall look is on its own. The use of color and dark narratives go well together and pop very much like the bop of the upbeat song.

The video can be enjoyed above. The song is available to hear on all streaming sites. The Be A Rebel EP is available to purchase via Mute Records from Rough Trade on a limited edition vinyl. It’s also available to purchase in all digital outlets. New Order will be on tour beginning September 18 in Toronto, Canada at Budweiser Stage until October 16 at Hollywood Bowl in Los Angeles, CA. Their tour dates can be found here. 

Image Credits: Photo by Warren Jackson.