Japan’s CHAI have certainly offered up plenty of good music since announcing their signing to Sub Pop. Creating infectious music that stands somewhere between indie pop and indie rock, their music is always good for what ails you. Now they’re announcing a new album WINK coming in May and their latest single “ACTION” brings things full circle.
While the video is interactive in getting the lyrics out, the song has a nice neo disco vibe to it. The electronics employed mixed with the group vocals create a fun atmospheric sound. The track is a real bop with a pulsating beat and plenty of hooks. The sound is more produced than previous efforts from the group while keeping their core sound available.
The video can be viewed above or on YouTube. The song is ready to stream on all streaming sites. WINK is available to preorder directly from Sub Pop Records ahead of its May 21 release.
Image Credits: Photo by Yoshio Nakaiso.